In March 2018, the rapper played Fortnite with Tyler “Ninja” Blevins, which, at 635,000 concurrent viewers, managed to break the all-time views record for non-tournament streaming on Twitch. “It’s exciting to be in a position where I’m able to bring Caffeine to the table and help provide URL with the tools they need to elevate the viewing experience and make it more accessible to fans.” (I should also note that Jonathan “Murda Mook” Ancrum challenged the 6 God to a battle at an event in 2015, which he graciously declined the crowd booed.)Ĭaffeine isn’t Drake’s first foray into live-streaming. “I’ve always loved URL and admired what Smack and his team have been able to create, it just wasn’t easily accessible,” said Drake, according to the press release. Think 8 Mile or Freestyle Fridays on BET’s 106 & Park. The result is scored like a boxing match, and whoever earns the most points or gets the biggest reaction from the crowd wins. For the uninitiated: battle rap is when two MCs freestyle at each other, back and forth.
Run by co-founder Troy “Smack White” Mitchell, URL is the biggest battle rap league in the country, and Drake is a big fan. Caffeine says that the rapper might stream on his own channel, but it doesn’t know when or how often, presumably because the deal doesn’t cover that. He’ll have his own channel on the platform, but his first act will be to bring the Ultimate Rap League (URL) to Caffeine. Drake is one of the biggest rappers in the world, and, as of today, he’s decided to throw his considerable weight behind Caffeine in the live-streaming wars: he’s signed a “multiyear” agreement with the platform, though Caffeine declined to confirm an exact length for the partnership.
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